Little Beau was founded by sister’s Jade Hickson and Georgia Sykes. Jade has a career history in fashion, buying and luxury retail that spans over two decades. While pregnant with her son, she noticed that high quality newborn baby clothes with a nostalgia of traditional European style were not easy to find in children’s clothing shops in her local area’s Ware and Hertford.

‘Having worked in buying and luxury retail I was used to dealing with fabrics from around the world: Irish linen, Italian Wool and super soft Indian cotton, with timeless delicate detail – elements which I have worked with for years in designer kids clothes, but could not find this same level of quality and style at affordable prices anywhere else.’

Georgia has a keen eye for fashion and has often been photographed by Vogue for her creative fashion styling and say’s ‘Our vision has always been to dress children beautifully. We select the very best products but with a timeless emphasis that our customers love.’

Little Beau offers brands sourced from all over Europe, every season ensuring they have the very best available and bringing infant girls and boy’s clothing to one easily accessible place. The website stocks newborn baby clothing through to 24 months in many of the stunning girls dresses adorned with radiant florals, hand-picked Peruvian pima cotton baby rompers and dashing lightweight linen outfits, ready for their customers to dress to impress for any summer soiree, wedding and everything in between.

With the website producing increasing demand, the sister’s soon realised they would need to add other brands for the Autumn Winter collection and now stock over 13 brands - each one carefully chosen. Every season, they always find the most exciting and up-and-coming brands to add to the offer which has attracted customers from all over the world.

Being an independent online children’s clothing shop means the sisters values, passion and expertise are at the heart of what they do to ensure every customer experience is positive! ‘We love to help, so if you are looking for something specific or would like some personal advice, then we are always on hand to answer any queries at info@littlebeau.com.'